Our history is defined by our commitment to innovation, sustainability and culture. These milestones mark where we've been and set our course to the future.
In early 2013, we began development of the Velocio brand. Focused on creating product from the ground up as compared to off-the-shelf white label “custom” options, we developed our own patterns, fits, fabrics. In short, we created a brand that was intent on breaking the status quo. From the beginning we've committed to finding a better way - from design to sustainability to culture - we obsess over the details and continually challenge ourselves to improve your riding experience.
Shortly after starting development on our first collection, we began prototyping the “Fly” design, with the goal of a bib short for women that was no-compromise in comfort and performance, yet allowed for nature breaks without removing helmet, jersey, and so forth.
Velocio launched in early February with a first collection of 20+ women’s styles and 2 men’s styles. Providing a comprehensive first range for women with the intent of outfitting a World Tour program set forth our intentions. We launched a brand for both genders and were the first with a focus on best-in-class apparel for women. Our long term strategy was to build our men’s offering to equal measure. From the start we offered our Signature Guarantee to illustrate our commitment to producing high quality, lasting apparel.
Our biodegradable poly bags were incorporated as the packaging for every garment produced and started shipping product ahead of the Fall/Winter season. Composed of potato starch and Bioplast, they meet UNI EN 13432 guidelines to 90% degradation within 6 months. These bags are a sign of our commitment to sustainability from our beginnings.
Velocio-SRAM launched in Lanzarote, Canary Islands, Spain. We fully outfitted the team with the highest level product, a unique proposition for pro-level programs, where oftentimes low cost is the goal. Velocio-SRAM went on to continue their legacy of being one of the winningest teams on the World Tour, capped by a World Championship TTT win.
After almost two years of development, countless prototypes and final testing done by Velocio-SRAM riders during their December training camp, the first generation of the FLY bib short was launched. This has been coined as a "game changer" by press and customers when it was released and continued to set a standard until we made it obsolete with our subsequent FlyFree technology.
A Zinnia-inspired capsule collection was created in collaboration with fashion designer, Lela Rose. This limited edition signature jersey, bib short and vest paired our leading fabrics and patterning with bold color and striking design.
Our first highly technical styles with crossover appeal, RECON was a new look on what cycling apparel could be, through a study in how to “hide” technical capabilities in more refined looking styles. The RECON Hardshell won Polartec's Apex award for its innovative use of NeoShell fabric.
ZERO redefined cold-weather riding and was our first true-winter collection, intended to address demands of cold weather training in New England - one of the most demanding and variable places on earth during the winter months. To this day, ZERO remains the most capable cold-weather cycling gear available, tested in the Canadian Arctic and through countless off season training sessions in cold climes.
Ted King began his post-World Tour gravel career, selecting Velocio as his apparel partner. With the partnership, Ted brought a wealth of experience with a wide array of kits to our product design.
Our second collaboration with fashion designer, Lela Rose. A capsule collection featuring a signature poppy print on our SE Jersey and Bib short with a Breton-inspired wind vest to complement.
Our Fall/Winter line expands, including many industry-first Polartec fabrics. Our ZERO HL, Signature Softshell and Rain styles incorporate these highly technical fabrics in new ways to redefine what's possible in warmth, protection and breathability.
Furthering our commitment to environmental and sustainable efforts, Velocio became a member of the Conservation Alliance, pledging our commitment to preservation of wild spaces.
A lack of diversity in cycling was something we hoped to change early on. Our goal: make a deeper commitment to representation, feature BIPOC cyclists in marketing and brand image and build more diversity and representation in our ambassador program.
The all-new LUXE bib short set a new standard in long distance bib shorts, setting a high bar in all-day comfort and compression that still stands today.
Realizing the benefits of cooling technologies, we produced a series of garments, dubbed "radiator," that utilize Polartec's Delta fabrics to actively cool a rider on the hottest days. This new fabric began with our Radiator SL base layer and led to new innovations throughout our product collection.
"Shine a light on something that brings people together". This was our mission for UNITY and our motivation for creating the first UNITY jersey, raising awareness for inclusive culture and social justice and donating 100% of profits to ACLU, Human Rights Campaign, Amnesty International, and World Bicycle Relief. The prism design was intended to play off of the "shedding light" theme and the diverse range of hues it creates. $25,000 was donated through the sale of this jersey.
Environmental giving is the cost of doing business, not charity. With that in mind, we became members of 1% for the Planet, pledging 1% of gross sales to environmental causes, a first within the cycling apparel industry.
The launch of Radiator Mesh Jersey, built on our year+ of development of our radiator line, leveraging Polartec Delta fabric to create the go-to hot weather jersey. Another industry first, the Radiator Mesh Jersey won Editor’s Choice Awards from CyclingTips, VeloNews and countless mentions in cycling media as the new go-to for hot weather riding.
The launch of FlyFree took our industry leading women's bib short, the Fly, and made it obsolete. FlyFree maintained all of the performance and functionality of the FLY, but removed the zipper, improving comfort and garment durability. Since it’s launch, FlyFree has been expanded to every category of women's bib shorts and tights for no compromise performance, year round.
Working with our Italian suppliers, we transitioned our cornerstone product, the Signature Bib Short, to 100% recycled lycra, without any loss in performance or durability. Since that change, further development around pad construction and trims has allowed us to continue to push forward still more sustainable products.
“When it gets dark enough you can see the stars. Sunlight always hides the depths of the heavens; you cannot see the Milky Way in daytime, but the darkness of the night unveils the North Star by which we chart our course." - MLK
Motivated primarily in response to the actions and injustice of inhumane treatment of refugees at the US/Mexico border, where families were separated and children were kept in cages, we again looked towards building awareness through UNITY. This year, we connected with artist and activist, Lisa Congdon, to create a design emblematic of the hope and change we wanted to see. 100% of the profits of the jersey sales allowed us to donate more than $30,000 to RAICES, providing legal support and relief to families separated at the US/Mexico border.
With decades of MTB experience in our team, we sought to leverage that personal love with a focused 12 months of R&D to create a unique collection of mountain bike focused apparel, a line that addressed our needs as riders, pairing the highest quality, exceptionally light and technical materials, with progressive silhouettes. TRAIL is our answer for a better riding experience, whether it be XC, side country, backcountry or even gravel. Since, TRAIL continues to be refined and the offering continues to grow, providing more options for the MTB rider.
With the launch of our Spring/Summer 2019 collection, we incorporated recycled fabrics into more than half of the collection, illustrating our continued commitment to sustainability.
Rosie, our upcycled Airstream mobile pop up, hit the road along the Eastern US to spread the Velocio stoke to communities and events.
Our goal was to create a new level of performance, without limitation around standard construction, materials or cost. Today CONCEPT represents our most progressive thinking in design and functionality, pushing beyond what's common and developing new and innovative ideas we can use throughout our line.
Furthering our commitment to reducing the impact of packaging on our environment, after introducing our biodegradable poly bags back in 2014, we began using compostable mailers made of post-consumer recycled paper on all US shipments. We would eventually add 100% post consumer recycled and compostable hangers for all of our socks and accessories as well.
UNITY 2019 addressed the stigma around mental health and how often times we hear of how the bike - the act of pedaling - has been a benefit to mental health for many. The design of this year's jersey was inspired by a 3D wireframe of the brain, with opposing hemispheres of warm and cool colors, it was intended to highlight the complexity of mental health. 100% of the profits of the sale of the jersey, cap and gloves, equating to more than $40,000, were donated to the National Alliance of Mental Illness (NAMI).
In conjunction with our 1% for the Planet efforts, we launched the 1% jersey in an effort to raise funds for the Conservation Alliance with the mission to preserve and protect the wild spaces we all enjoy. Through the sale of the Ultralight jersey, inspired by the topography and landscapes of our favorite terrain, we raised over $25,000.
For Fall/Winter '19 we set out to redesign and redefine what winter cycling apparel looked like and how it functioned. Building on our 5+ years of development with many of our prior season styles and leveraging industry leading fabric technologies in protection and breathability, we created our most advanced, versatile and innovative apparel to date.
Within this season, we created the Alpha System: A new way of approaching winter cycling, inspired by mountaineering and the outdoor industry, to create widely versatile pieces to extend their range and the riding season.
Recognizing that community is at our core, we sought to deepen our commitment to developing our ambassadors globally, across disciplines and with greater representation of diversity. We would go on to provide space for these voices to share their stories and to be directly connected to our team with how we create product and how we communicate with our customers.
With 2020's global coronavirus pandemic hitting hard, the choice was obvious that UNITY 2020 would be focused on raising funds to help with relief for those communities hardest hit to protecting those on the front lines fighting this virus. More than ever, we need UNITY and in a truly global crisis we attempt to put our best efforts into helping where we can. The sale of the special edition raised over $60,000 for Project C.U.R.E., No Kid Hungry and the Coronavirus Relief Fund.
Inclusivity and equality have been guideposts for our brand since the beginning. In the wake of George Floyd's death, we drafted a statement that reinforced our position and committed to making fundamental changes within our organization. We started by donating a total of $30K to BLM and ACLU as well as committing to deepening our investment and involvement into BIPOC communities through hiring, storytelling and using our platform for voices from these communities.
Lisa's inspiring work and progression speaks volumes about process. The same process and work ethic that has shaped her late-start career as an artist shares many parallels to pedaling. Repetition, showing up and getting lost in the process is what it's all about. We began this collaboration with a DM on Instagram about a sketch. The sketch turned into a jersey and cap design, inspired by process.
Our continued commitment to preserving wild spaces, marked by donating 10% of gross sales of our TRAIL collection during the month of August to the Conservation Alliance. Recognizing that we are responsible for the spaces we enjoy and use so often is the first step in preserving them.
Native artist, activist and cyclist Gregg Deal joins as a Velocio Ambassador.
Geoff Kabush has been an icon in the cycling world in all disciplines for over 25 years, and Velocio is proud to support Geoff in all of his adventures.
We begin supporting the multi-discipline adventure seeker Jenny Tough, as she explores her home turf in a travel-challenged year while planning to conquer mountain ranges in the years ahead.
Years of construction, design and material development culminate in the release of the LUXE Bra.
We partner with BIVO to on their stainless steel water bottles suspending the sale of plastic ones as we continue to focus on sustainability and environmental responsibility through all of our offerings.
Benefitting the Environmental Justice Foundation, 350.org and Protect our Winters, the 2021 edition of the UNITY project supported working in unison to address climate change and encouraged direct donation in lieu of purchase a jersey.
We outline what Velocio is doing today to create highly technical and sustainable apparel, including the release of our The Trouble With Bike Apparel, interviewing industry insiders about the problems with unsustainable cycling apparel.
We wished to combine the uncompromising performance of our CONCEPT Jersey with the active cooling of our Radiator Jersey - and we did just that, with the CONCEPT Radiator, proven through the unrelenting heat of gravel racing and multi-day bikepacking races alike.
Giving apparel a second life by partnering with The Renewal Workshop to recondition and revive items for sale on Velocio Renewed, allowing us to diminish additions to the waste stream and giving customers a chance at more apparel options.
A collaboration with Gregg Deal, the Homelands Jersey benefits The Sovereign Bodies Institute for Missing and Murdered Indigenous Women, Girls and 2 Spirit and Illuminative.
Launch of the ultimate jacket for dry and cold conditions - the Alpha Merino Air is the result of combining our best winter innovations into one jacket.
In selling Velocio, our focus was on finding a partner, a large brand or brand family that would value our three pillars: design, responsibility and culture. We approached SRAM precisely because we thought there might be a place in their well-respected orbit of components and bike products for us. We approached SRAM because our cultures are compatible.
As we look down the road and imagine what's beyond, there's one thing that remains steadfast: our commitment to what's brought us this far - our community. The community that has supported our brand motivates us to be constantly improving, reimagining and questioning how we can be better - a better way is a pursuit, not a destination and we're more excited than ever to be on that path.
Look forward with us as we continue to update this page with plans to come with the hope of adding more meaningful markers in our history.