Why bother? Why add a men’s range to a women’s focused brand? Simple. Velocio is about riding. Since we launched in February, we’ve had a clear lens through which we filter the decisions that guide Velocio as a brand:
Make great cycling clothing. Look at the cultural aspects of cycling differently.
Our clothing celebrates women who ride, who love well made clothing, who demand more from the products they purchase. Hence, we believe there’s room for high quality Italian made men’s clothing taking design cues from our well received women’s line up. The Men’s Light Long Sleeve is a good example: Bearing the same weight as a typical short sleeve jersey, it negates the need for arm warmers, it is cut to be performance focused and it extends the overall enjoyment of a day in the saddle. (If you’ve been told that cycling is all about suffering, you might be doing it wrong.) The Light Long Sleeve has been one of our best sellers, now it’s available in men’s specific design. See what we did there. Like we said from the beginning, we’re not a women’s brand, we’re a let’s-look-at-this-differently brand.
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