Velocio was started by Kristy Scrymgeour, a 20 year veteran of the cycling world and the current owner of the world’s best racing team, Team Specialized-lululemon, and Brad Sheehan, a talented designer with an amazing creative resume and deep ties to the cycling industry. Here’s how they work together.
What compels you both to work with each other? How did you come to Velocio and what do each of you bring to it?
KS: It was really a no brainer and as soon as the idea was cemented in my head I gave Brad a call. I’ve worked with Brad on various projects for the last six years or so and I think I can say without any doubt that he’s one of the most reliable people on the planet. Brad is also passionate about what he does as a designer and he goes out of his way to really understand the brands he works with. Add to that his passion for riding bikes and his experience in designing cycling apparel, I couldn’t ask for a better partner: he’s really enthusiastic about getting more women into riding, either for sport or leisure. Brad also has a very close attention to detail which is something I don’t really have. We see different things in every idea. – We complement each other in that way. He’s also got an amazing work ethic. I think it was only two days after I suggested the idea of an apparel brand to him and he had sketched out ideas for a full line. Every day there was more progress. You can’t stop him!
BS: We’ve known each other for a while. It’s actually a funny story of how we “met.” Kristy called me out of the blue one day and said she was with a Pro Tour team and they were looking for a designer to design a new kit. Remember she’s Australian too, and I am in Boston getting a call about designing kits for a world class program out there in an Australian accent. I thought it was a joke. There was a long pause… “Hello?” “Yes! I’m here!”. We’ve worked together since and I think we developed a great working relationship and friendship out of that. When you pour yourself into a project alongside someone who’s just as passionate, you really connect. I think we connect well. We both can think big, but she’s definitely willing to go all-in like very few people I’ve ever met.
Brad, what were the specific design challenges to creating Velocio? How’d you approach these challenges?
BS: Everything is a huge challenge – from cut and fabrics, to tone, color, brand identity — it’s all very hard, but in a good way. THE most difficult thing for me though, when we’re speaking specifically about the apparel, is the inability to TRY what I’m designing. I have to rely solely on feedback, whereas with any men’s apparel I’ve designed in the past, I can ride in it. I know what I like and I know what I’m looking for. With this project, I have to make sure I’m asking the right questions, in the right way, and try to translate that into functional and aesthetic decisions about each piece. Needless to say, it’s been a bit tedious at times and has probably taken twice as long for me to get where we’re at. Luckily, between Kristy, my wife and some close friends, we’ve got some very critical eyes helping this process along and making sure that we’re on the right track.
Kristy, you’ve been an advocate for women’s cycling and for cycling universally. How does Velocio reflect this?
KS: Velocio is all about this. I’ve been involved in cycling for about 20 years. I’ve seen women’s cycling go from strength to strength in terms of the level of racing and in recent years I’ve noticed more and more women enjoying the bike for both fitness and leisure. I feel like having beautiful and functional clothing to wear on the bike enhances the whole experience. Riding is such a social activity for a lot of people. Feeling good on the bike is important and also feeling like you look good is pretty motivating. I hope this brand can contribute to the growth of women’s cycling in some small way. As a company we really believe in that and as we grow we’ll be involved in helping the sport grow as much as we can.
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