The bike for me is often a solitary venture. It’s not necessarily by choice, but more often than not I prefer it that way. I find it an opportunity to reflect, to solve problems and find resolve on the day in a way that’s unique to riding. This feels more immediate than ever as we launch our spring collection into these strange days of March, 2020.
Riding has become part of my creative process - both from a development perspective, such as what fabric to use here, or how to reshape a seam there, but also in what draws inspiration in terms of color and design.
Most of our collection is decidedly minimalist in aesthetic, yet we do have opportunities each season to push beyond clean and simple lines and incorporate more artful concepts. For S/S ’20 bold print and color have been incorporated throughout, drawing inspiration from far reaching areas to create striking design that still compliments our more core collection.
- Brad Sheehan, CEO + Design